Nearly four years after the first case of COVID-19 reached the United States, researchers want to learn more about what impacted varying rates of the virus' outbreak and spread. One question in ...

A new study introduces choice engineering—a powerful new way to guide decisions using math instead of guesswork. By applying carefully designed mathematical models, researchers found they could ...

Studies testing the effectiveness of public health policies, like stop-smoking campaigns or exercise classes, often report outcomes at six or 12 months. To inform policy decisions, predicting the ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Navid Ghaffarzadegan, associate professor in the Grado Department of Industrial and Systems Engineering, developed a COVID-19 in Universities model that helped university officials at Virginia Tech ...