What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In today's consumer landscape, there are practically as many loyalty ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. What does it take for loyalty programs to stand out in 2024?

The best airline loyalty program is one that's well-rounded and can meet the needs of a wide range of travelers. Alaska Airlines' Mileage Plan fits the bill, with WalletHub naming it the number one ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

Fort Worth-based American Airlines has the second-best passenger loyalty program in the world and best in North America, according to rankings from Point.me, a subscription-based flight search ...

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.