What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. What does it take for loyalty programs to stand out in 2024?

The best airline loyalty program is one that's well-rounded and can meet the needs of a wide range of travelers. Alaska Airlines' Mileage Plan fits the bill, with WalletHub naming it the number one ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Fort Worth-based American Airlines has the second-best passenger loyalty program in the world and best in North America, according to rankings from Point.me, a subscription-based flight search ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.

The NCAA Track and Field Championships took place last Wednesday at Hayward Field as redshirt freshman Ben Smith came out on top in the men’s... Oregon baseball hosts 2023 Super Regional at PK Park ...