If you’ve purchased, or are planning to purchase, managed security services, requesting client references is essential. Like any major service procurement, the opportunity for direct conversation with ...

I cringe when prospective clients ask for references. Why? Because I hate taking away our clients' time. Clients pay us to take stuff off of their plate — not give them more stuff to do. But I also ...

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer reference. Sure, we said, give us a couple of days. A couple of days turned into a week and a ...