The interplay between consumer decision-making processes and the evolution of retail formats has become a central theme in contemporary commerce. Shifts in digital technology, socio-economic trends ...

For decades, companies measured brand strength through awareness: reach, impressions and audience size. Yet across retail environments, fan conventions and digital communities, a different metric has ...

“Technology helps retailers to stay up to date with customer behaviour changes,” says Rami Baitieh. While this statement reflects a growing consensus within the retail industry, analysts at ISN ...

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global ...

Competition among retail formats—from traditional supermarkets and hypermarkets to hard discounters, specialist stores and online platforms—profoundly influences consumer decision-making across the ...