Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

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The restaurant-reservation service company’s new experiential benefit may help it move beyond transactional benefits.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Fry’s rewards members can now start redeeming their Fuel Points, now just called Points, to save on groceries.

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...