There is a distinct weight that comes with painting a logo that people have seen on the back of greeting cards for ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking to the future. Official release The 2022 Finals will feature the ...