During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...

BMW, like many other automotive companies, has a wide array of its own in-house engines. One of these is the N63, an engine that has been in use since 2008 and still makes its way into new models ...

For non-Porsche enthusiasts, its three-number naming structure can be a little confusing. While everyone knows of the exceptionally worthwhile Porsche 911, it isn't the only 900-series numbered ...

Mopar 426 Supercharged Hellephant V8 Chrysler has leaned deeply into Hell-branded engines with the production Hellcat and aftermarket Hellcrate, but Hellephant is easily the most epic of its HEMI ...

In the middle of the 1980s, legendary motorcycle manufacturer Harley-Davidson was in a full blown crisis: numbers were down, morale was nonexistent, and innovation was a pipe dream. AMF had bought out ...