Economists have noticed that people can behave inconsistently when making choices. According to economic theory, people should choose the same things every time, under the same circumstances, because ...

Type to search articles, cases, and authors. Press ↵ to view all results. Tuesday’s argument in McElrath v. Georgia will take the justices back to law-school basics – the case could be a question on a ...

When different aspects of your marketing messages don't reinforce each other, the inconsistencies alienate consumers and customers. Inconsistent marketing distorts clear expectations, makes potential ...

An employee who has contributed satisfactory work but fails to do so in a regular manner is inconsistent. Such behavior in a small business environment quickly becomes noticeable. If left unchecked, ...

I’m 30 years old and I’ve never had salary certainty. That is, I’ve never had a definite (or even approximate) sense of how much money I’m going to make in a given year. From teenage camp counselor to ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. In a high-stakes sales call, it’s not just what your team says—it ...

It certainly looked like the Buffalo Bills could be the best team in the NFL at the midway point of this season. They destroyed the Miami Dolphins and Houston Texans by a combined score of 75-0. They ...

She noticed an improvement in her behavior during the years when her father was absent versus when he was inconsistent. The relationship a parent forges with their child can have lasting effects on ...