More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Good morning. Americans love their loyalty points. Almost three-quarters of them use a credit card that lets them earn rewards. And the income generated from issuing those points is critically ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

CNBC Select recommends AwardWallet and MaxRewards for easily keeping track of your credit card and travel rewards.

Grocery store loyalty cards promise discounts and special offers, but some are actually designed to make consumers spend more, not less. Instead of helping you save, they use tactics and pricing ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

I earned 1,863 Loyalty Points for the round-trip economy ticket that cost $1,863.03 when I used my Citi / AAdvantage Globe ...