We all love the natural salesperson. They seem to be able to book meetings effortlessly. But of course, getting appointments is not the same as closing. To reliably close, salespeople must identify ...

Steve Hammer, president at search marketing firm RankHammer, and Frederick Vallaeys, co-founder of AdWords tool company Optmyz, again provided insights from their work in the trenches with scripts.

Still trying to figure out real world, practical applications for Scripts? This post is for you. Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still ...