Box’s referral program has an experience asks more from the user than some of the consumer-focused referral programs we profile here. But that’s not necessarily a bad thing – in B2B having detailed ...

You’ve probably heard it before: “Word of mouth is the best marketing.” But when you try to engineer it, it rarely clicks. You set up a referral bonus, send one announcement email, and wait for the ...

We’ve all been reeled in with a fun slogan. It’s what brands use to catch someone’s eye and make them think for a second. It’s also what a simple association that helps people connect with a brand.

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.