Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL ...

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

Slow pages and badly handled redirects rarely show up in your rankings until the damage is done. Here's how to catch both ...

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.

Google's John Mueller said it would be better to offer personalization to users through dynamically tweaking the content on the page versus redirecting that user to a different page with personalized ...

Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...